How to Post on LinkedIn: Step-by-Step Guide

Posting on LinkedIn takes about 30 seconds once you know where to click. Open your feed, tap "Start a post," write something, optionally add an image, video, or document, and hit Post. Below is the full walkthrough for every post type, from desktop and mobile, so you can publish with confidence the first time.

Key takeaways

• On desktop, click "Start a post" at the top of your feed. On mobile, tap the plus (+) icon in the bottom navigation bar.
• LinkedIn supports text, image, video, document (carousel), poll, and article posts, each created from the same composer window.
• You can schedule a post up to 90 days ahead using the clock icon in the composer.
• Early engagement from real people matters more than posting at the "perfect" time, so let your network know when something goes live.
• You can post as yourself or as a LinkedIn Page you manage.

How to post on LinkedIn from desktop

Here is the step-by-step process using a browser on your computer.

1. Log in and go to your feed. Visit linkedin.com and sign in. Your feed is the home page.
2. Click "Start a post." You will see a share box near the top of the feed with your profile photo and the text "Start a post." Click it.
3. Choose your audience. At the top of the composer window, you will see a dropdown that says "Anyone" by default. You can switch to "Connections only" if you want a smaller audience. Most people leave it on "Anyone."
4. Write your post. Type in the text field. LinkedIn limits regular posts to a few thousand characters (check LinkedIn's current help documentation for the exact cap, as it can change). Start with a strong first line, because only the first few lines show before the "see more" link.
5. Add media (optional). At the bottom of the composer, you will see icons for photos, video, documents, polls, and more. Click the one you need (details on each format below).
6. Add hashtags (optional). Type # followed by a keyword in the body of your post or use the hashtag suggestion that appears below the text field. Two to five relevant hashtags is a common range.
7. Post or schedule. Click the blue "Post" button to publish immediately. To schedule, click the clock icon to the left of the Post button, pick a date and time, and confirm.

That is it. Your post goes live in your feed and starts appearing in the feeds of your connections and followers.

How to post on LinkedIn from mobile

The mobile app works almost the same way, with a few small differences.

1. Open the LinkedIn app and sign in.
2. Tap the plus (+) icon at the bottom center of the screen (iOS) or bottom navigation bar (Android).
3. Tap "Post." You will also see options for photos, videos, and events here, but "Post" opens the full composer.
4. Choose your audience. Tap the audience selector at the top of the screen to switch between "Anyone" and "Connections only."
5. Write your post. Same character limit as desktop.
6. Add media. Tap the icons below the text field to attach photos, video, documents, or a poll.
7. Publish. Tap "Post" in the top right corner. To schedule instead, tap the three-dot menu or clock icon in the composer.

If you want to tag someone in your post, type @ followed by their name in the text body. LinkedIn will show a dropdown of matching profiles.

How to post an image on LinkedIn

Images catch attention in a feed full of text. Here is how to include one (or several).

1. Start a new post using the steps above.
2. Click or tap the photo icon (it looks like a small landscape) in the composer toolbar.
3. Select one or more images from your device. LinkedIn lets you attach multiple images in a single post (check the current limit in the composer, as it may change).
4. Add alt text if prompted (good for accessibility and worth doing).
5. Write your caption in the text field, then post.

For the best results, use high-resolution images that fit LinkedIn's recommended dimensions — check our LinkedIn post image size guide for the latest specs. Our LinkedIn post image size guide covers every dimension.

How to post a video on LinkedIn

Video gets strong engagement on LinkedIn when it is relevant and concise. You can upload a pre-recorded file or, on mobile, record directly.

1. Start a new post.
2. Click or tap the video icon in the composer toolbar.
3. Select a video file from your device (MP4 is the most reliable format). On mobile, you can also tap "Record" to film in the app.
4. Add a caption in the text field. The caption matters because many people scroll with sound off.
5. Post.

LinkedIn caps video length depending on your account type. Check our video length guide for the exact limits by account type, and our video size and specs guide for resolution and file-size details.

A quick tip: adding a custom thumbnail helps your video stand out. LinkedIn will auto-generate one, but it is often an unflattering mid-sentence frame.

How to post a document or carousel on LinkedIn

Document posts are the swipeable carousels you see in your feed. They are actually PDFs or PowerPoint files uploaded as documents.

1. Start a new post.
2. Click or tap the document icon (it looks like a page or a small notepad) in the toolbar.
3. Upload a PDF, PPTX, or DOC file. Most people use PDF for carousels because the formatting stays consistent.
4. Give the document a title when prompted. This title appears at the top of the carousel in the feed.
5. Write a caption and post.

Each page of your document becomes a slide people swipe through. Aim for one idea per slide, large text, and a clear "swipe" prompt on the first slide. For dimensions and specs, see our carousel size guide. For the full walkthrough with design tips, here is our how to post a carousel guide.

How to post a poll on LinkedIn

Polls are simple to create and tend to get high engagement because voting is low effort.

1. Start a new post.
2. Click or tap the poll icon (a bar-chart icon) in the toolbar.
3. Type your question.
4. Add two to four answer options.
5. Choose a duration: 1 day, 3 days, 1 week, or 2 weeks.
6. Write a caption explaining why you are asking (this makes people more likely to comment, not just vote).
7. Post.

Results are visible to voters in real time, and you will see a breakdown once the poll closes.

How to post an article on LinkedIn

Articles are long-form content hosted directly on LinkedIn, separate from regular posts. They are good for in-depth guides, thought pieces, or anything over a few hundred words.

1. On desktop, click "Write article" in the share box at the top of your feed (you may need to click "Start a post" first, then look for the article option). On mobile, tap the plus icon, then choose "Write article."
2. Add a cover image, headline, and body text. The article editor supports headings, bold, italic, links, images, and embedded media.
3. When finished, click "Publish."

LinkedIn will create a feed post announcing your article automatically. For a full walkthrough, see our how to post an article on LinkedIn guide.

How to post as a LinkedIn Page (business page)

If you manage a company page, you can publish as that page instead of as yourself.

1. Go to your LinkedIn Page (find it under "My Pages" in the left sidebar on desktop, or in the top menu on mobile).
2. Click "Start a post" in the Page's share box.
3. Compose and publish the same way you would from your personal profile.

You need admin or content admin access to do this. If you do not see the option, ask the page owner to add you. Our guide on how to create a LinkedIn business page covers setup from scratch.

How to schedule a LinkedIn post

You do not have to publish immediately. LinkedIn has a built-in scheduling feature.

1. Compose your post as usual.
2. On desktop, click the clock icon next to the blue Post button. On mobile, tap the three-dot menu or clock icon in the composer.
3. Pick a date and time. You can schedule up to 90 days ahead.
4. Confirm, and LinkedIn will publish at that time.

Scheduling is helpful if you want to post when your audience is most active but you are not at your desk. If you are curious about timing, our best time to post on LinkedIn guide breaks down what the data shows.

You can also schedule posts from Upshot. Compose in Upshot, pick a date and time, and when it publishes, your crew gets an alert so they can show up with likes and comments while the post is fresh. That early engagement from real people in your network is what helps a post reach more of your audience.

Tips for writing a good LinkedIn post

Knowing how to post is step one. Making the post worth reading is step two. A few things that consistently help:

Start with a strong opening line. LinkedIn truncates posts after roughly two to three lines on desktop and mobile. If the first line does not give someone a reason to tap "see more," the rest of your post does not matter.

Keep paragraphs short. One to three sentences each. Long walls of text do not get read on a phone screen.

End with something people can respond to. A question, a clear opinion, or a call to action. Posts that invite comments tend to reach more people, because comments signal to LinkedIn that the content is worth distributing.

Pick the right format for your goal. Text-only posts work well for personal stories and opinions (see our piece on why text-only posts still outperform). Carousels work for step-by-step content. Video works for demos, introductions, and behind-the-scenes looks. Polls work for quick audience research.

Post consistently. You do not need to post every day, but showing up regularly matters more than any single viral post. Our guide on how often to post on LinkedIn covers the tradeoffs.

If you need a head start, grab one of our LinkedIn post templates and adapt it.

What happens after you post

Once your post is live, LinkedIn starts showing it to a small portion of your network. How that initial audience responds, through likes, comments, and shares, influences whether the post gets shown to more people. This is why the first hour matters: genuine early reactions from relevant people help a post gain momentum.

This is exactly the problem Upshot solves. When you publish (through Upshot or by pasting your post link), your crew gets a push notification, email, or Slack alert. They open the post on LinkedIn and react or comment themselves. No bots, nothing that acts for you, just real people showing up while the post is still fresh.

Troubleshooting: common posting problems

"Why can't I post on LinkedIn?" Check that your account is in good standing (no restrictions), that you have a stable internet connection, and that your app is up to date. If you are trying to post as a Page, make sure you have the right admin role.

"My post is not getting any views." Most posts start slow. If views stay at zero, the post may have been flagged by LinkedIn's spam filter, which can happen if you included too many links or the content looked like it was copied from another post. Try editing or reposting without external links in the body.

"I want to delete a post." You can remove any post you have published. Our how to remove a LinkedIn post guide walks you through it.

"I want to post without notifying my followers." There is a setting for that. See our guide on how to post without notifying followers.