The Upshot blog
How LinkedIn really decides who sees your posts, and practical ways to get more from it with the people you already know.
Latest
Social Selling on LinkedIn: How to Do It Right
A practical framework for social selling on LinkedIn covering profile, content, engagement, relationships and how to improve your Social Selling Index score.
LinkedIn Thought Leadership Ads: How They Work
LinkedIn thought leadership ads let you sponsor posts from personal profiles instead of company pages. Here's how to set them up, what they cost, and how to get results.
How to Build an Employee Advocacy Program
A step-by-step guide to building an employee advocacy program: goals, pilot team, content workflow, training, measurement, and how to scale.
Buying LinkedIn Likes: Why It Backfires
Buying LinkedIn likes risks account restrictions, algorithmic penalties, and reputational damage. Here's how fake engagement gets detected and what to do instead.
LinkedIn Engagement Rate: How to Calculate and Benchmark It
Learn the exact formula to calculate your LinkedIn engagement rate, see 2026 benchmarks by industry and format, and find out what counts as good.
How to Create a LinkedIn Post That Gets Noticed
Learn how to make a post on LinkedIn step by step, then go beyond the basics with hooks, formatting, and calls to action that actually drive engagement.
How to Boost a Post on LinkedIn (Paid Promotion Guide)
Step-by-step guide to boosting a LinkedIn post from a personal profile or company page, with budgeting tips and when paid promotion actually makes sense.
Can You Schedule Posts on LinkedIn? Here's How
Yes, you can schedule LinkedIn posts for free using the built-in scheduler. Here's how to do it on desktop and mobile, plus when a third-party tool makes more sense.
How to Write LinkedIn Comments That Get Noticed
Frameworks and examples for writing LinkedIn comments that add real value, from congratulations to constructive pushback, so people remember your name.
The LinkedIn algorithm and reach
When and how often to post
Writing posts and formats
Comments, reactions and engagement
Personal brand and thought leadership
Pods, automation and account safety
Employee advocacy and teams
Founders, sales and B2B
Networking and community
Analytics and measuring results
LinkedIn how-tos
Tools compared
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